ApexLab Canada: Driving Conversions with CRO & Email Automation

ELKO Media partnered with ApexLab to improve both website conversions and customer retention.

Through conversion rate optimization (CRO) and Klaviyo email automation, we helped transform visitors journey into a measurable revenue growth.

1. Email Automation Flow

We designed a complete lifecycle flow in Klaviyo to capture customers at every stage of their journey:

Welcome Flow – brand story, social proof, product demos, and first-time discounts
Exit-Intent Offers – triggered when a visitor tries to leave, with progressive discounts
Abandoned Cart – reminders, reasons to buy, and urgency with time-limited offers
Browse Abandonment – nudges for visitors who viewed products but didn’t add to cart
Post-Purchase (New Customers) – thank-you, support resources, cross-sell campaigns, and reviews
Repeat Buyers – acknowledgments, pre-sell content, and new product cross-sells

2. CRO Experiment: Benefits Section Test

Alongside the automation work, we ran structured A/B tests on ApexLab’s website.
One major experiment repositioned the Benefits section to make value clearer and improve engagement.

3. The Results

During the test period (July 28 – Aug 4), the impact was significant:

+15.9% increase in order conversion rate
+79.5% increase in revenue per visitor
On mobile:
- +84.2% more orders
- +353% increase in revenue per visitor

4. Key Takeaway

By combining email lifecycle automation with conversion-focused site tests, ApexLab achieved meaningful improvements in sales and customer retention. This case shows how even small design changes—when paired with strategic automation—can deliver big revenue gains.